The American Dream free essay sample

There are a wide range of elements of the American Dream. Notwithstanding, the American Dream grasps a sight of individual flourishing, individual wellbeing, and individual freedom. The American dream is a consistently fluctuating arrangement of standards, mirroring the thoughts of a period spoke to in mainstream society. Mainstream society can be characterized as a common arrangement Of practices and convictions that have achieved worldwide acknowledgment. Mainstream society can be portrayed by: being related with business items; creating from neighborhood to national to worldwide acknowledgment; permitting shoppers to have broad access and are continually changing and evolving.Hip jump is a melodic kind which created nearby hip bounce culture, and is ordinarily founded on ideas of circling, rapping, freestyles, Digging, scratching, examining and beating. The music is utilized to communicate worries of political, social, and individual issues. Hip bounce began as a mix generally asss jazz verse, the flood of Caribbean transients and their melodic impacts and the sasss and asss political and pack societies of downtown New York. Hip bounces nearby roots can be followed back to the mid seventies when it began as social occasions of youth getting together for what they called alliance parties.Hip jump at first brought together a large number of New Works minorities and made entomb racial agreement, taking things down a notch and just for a brief timeframe. Obtained from New Works posse societies was shower painting. Hip Hop transformed posse labels into vaporized workmanship, and along these lines another aspect of Hip bounce culture was conceived. Hip jumps ascend to worldwide acknowledgment was amazingly speedy. It went from neighborhood alliance parties in the late seventies, to national acknowledgment in the early asss with autonomous specialists and marks recording hip bounce for the first time.Finally in the mid eighties when Grand Master Flash and the Furious Five went worldwide tit The Message and Run DMS and Aerostatic went number one around the globe with Walk This Way, hip jump had gotten worldwide and standard. Through its ascent from nearby, national, to worldwide hip jump demonstrated proceeded with development. At first hip jump included the inspecting of old jazz and funk beats blended in with percussion breaks. Music was spun by Dos and because of the unsophisticated gear there was no smooth change from melody to tune. At first the job of the MAC was to engage the crowd during the brief breaks when the DC was changing records.This in the long run lead the Macs to Start kidding and interfacing with the crowd, that lead to short self-portraying raps, and in conclusion to what we know today as rap music. All through hip bounces ascend to worldwide acknowledgment, items and patterns have followed hip jumps transformative excursion. From the back to front and back to front clothing of Chris Cross, to the larger than usual splendidly shaded jeans of MAC Hammer, hip jump has really become commercialese and related with buyer items. Like different types of well known music, hip jump has the standard related items, for example, Cads, DVDs, shows and show shirts etc.Where it varies from different types of famous music is the attire lines, shoes, play tax assessment games (50 Cent Get Rich or Die Trying), related with the items. Organizations have had the option to abuse hip bounce like no other type of mainstream music so far. The scope of related items, supports and sponsorships are unequaled, and the demeanor of a considerable lot of the craftsmen appears to fuel this relationship to capital. Hip bounce crossed an immense snag in 2006 when hip jump craftsmen won an Oscar for best melody, Its Hard over here for a Pimp (Hustle Flow). Hip bounces idealists have been confronted with an issue because of the contemporary arrangement that hip jump has taken. Many feel that craftsman have sold out. Selling out however raises the past contention about craftsmen relationship to capital. Is it the deficiency of the craftsman or would they say they are only an impression Of advanced society? Cash ravenous, misogynist and independent, something contrary to where hip jump was the point at which it began, collectivist, grassroots and spilling out of the asss social equality culture. Hip jump and mainstream society are both continually changing and advancing. Hip bounces early years from the late asss-1 986.This stage is classified with square gatherings, unrecorded music, and unsophisticated rhymes/raps, A hip jump a hipping to the bounce, a hipping to the bounce and you just dont stop. Verses, for example, these overwhelmed the scene, until grandmaster flashs profoundly disputable tune, The Message. Broken glass wherever People pissing on the steps, you know they just dont care cannot take the smell, cannot take the commotion Got no cash to move out, I surmise I got no decision Rats in the receiving area, bugs in the back Junkies in the partner with a polished ash attempted to escape however couldnt get far Cue a man with a tow truck repossessed my car.Dont push me sign IM near the edge m attempting not lose my head Uh huh ha Its like a wilderness now and again It makes me wonder how shield from going under. The following period of hip bounce is known as the brilliant age (1986-93). This period is set apart by profoundly political verses from New York, and saw the development of against rap from the west coast. Taking up the message of the message, New York specialists, for example, KIRKS-One ruled the scene, with profoundly musical and political lyrics.He caused discussion when he utilized a well known picture of Malcolm-X remaining behind a window with a firearm. The picture was changed to him remaining close to the window and as opposed to holding a M-1 attack rifle; he had a Mack-I O programmed; normally utilized in drive by shootings and by pack individuals. From at an early stage craftsmen, including KIRKS-One, have been worried by the related picture of hip jump as rap, and its centralization. Rap is something you do; hip bounce is something you live. The thing that matters is kids these days, they got the recordings. Rappers dont need aptitudes to assemble so they dont truly know (KIRKS One Hip Hop versus Rap Sound of the Policies) Also unmistakable was Public Enemy. The exceptionally fierce gathering again ruled, getting the social issues noticeable in the African American ghetto networks. Open Enemy caused contention with Flavor Flat wearing a clock around his neck, representing that right now is an ideal opportunity. The time likewise observed the development of against rap. The sound was made standard when west coast rap team NNW (Enigmas Wit Attitude) discharged their presentation collection, Straight Out Compton in 1988.The next time basically called The Modern Era (93-present), saw the West coast rappers and the West Coast scene command, starting competition between the east and west coast. This contention topped with the debate encompassing the passings of Tuba and Biggie Smalls. The period likewise observed new sounds from the south, and north of America, yet more significantly observed the development of hip bounce craftsmen around the globe, as opposed to simply sent out American specialists. Access is like most other mainstream societies. What must be referenced here however is the ethnocentric perspective on what makes up most pop culture.Access spins around innovation, and cash. Along these lines not many can really be mainstream society, on the grounds that exactly how achievable or open are mainstream societies to the third world? Tragically worldwide truly alludes to the principal world. Hip jump and its utilization was at first an argumentative issue. At first for craftsmen to succeed they needed to comply with a business sound. During the asss African Americans campaigned MAT for broadcast appointment. An hour seven days was devoted to the new craze of hip jump. So as to be heard specialists required a sound that would suit a predominately white and dark working class audience.This made ready for the non-angry, party hints of hip bounce. Verses had little substance, and like such huge numbers of other mainstream classes of music, had fabricated pictures and sounds. Be that as it may, with the appearance of new tech analogies, and developing exchange names, hip bounce retaliated, and the media and forces that be couldn't stop the trap of hip jumps political and against rap developments. This prompts the following point, and is likely more applicable to todays music more so than any time in recent memory: exactly who controls hip jump/famous music?Throughout hip bounces rise and development, there was a reasonable line even inside business/fruitful demonstrations Of those with a political nature, and those with only an old fashioned gathering sound. Inside contemporary hip bounce, what has been evacuated on a business level has been the accomplishment of craftsmen/acts with that social and political message. Who shot loose smalls in the event that we dont get them they goanna get every one of us Im down for running on them (obscured) in they city lobby We ride for corridor all mama sayings remain genuine Dont thank these record bargains going feed your seeds and take care of your tabs Because they not Masc. get a tad of affection and think they hotTalking session how much cash they got All lobby records sound the equivalent Im tired of that phony hooligan rb rap situ ation the entire day on the radio Same scenes in the video, keeps up material Hall dont hear me too These record names slang our tapes like dope You could be next to sign and still compose rhymes and broke Youd rather have a Lexus or equity A fantasy or some substance A beamer or neckband or opportunity Inning like me dont playa despise I simply remain wakeful Its genuine hip bounce, and it dont stop till we get the pop fly off the square (Dead Perez Lets get Free) These verses show the battle between the craftsmen to have individual reclaim yet the truth of the battle among organization and recording specialists. The Dead Perez are profoundly condemning of business hip bounce and its attempted strategies. Dead Perez are an all around regarded team, but since of the profoundly political and angry nature of their music stay behind the blind. They are the ideal case of control by huge companies and the media. They have been closed out of mainstream music due to their profoundly basic position on well known music. An ideal contextual investigation for control of Hip jump music and Heros and Villains and Mythology is to inspect the vocation of Tuba.

Qawaid Fiqhiyyah

Acquaintance Qawaid Fiqhiyyah alludes with the general guidelines that are appropriate to arrangement of cases going under continuous decisions. These standards are obvious in the Islamic financial framework as fiqh governs in the munakahat and other transactions.Advertising We will compose a custom report test on Qawaid Fiqhiyyah explicitly for you for just $16.05 $11/page Learn More Thus, this systematic treatise endeavors to unequivocally audit the component of Qawaid Fiqhiyyah and how it very well may be as proof in Islamic banks. In particular, the treatise audits the article Qawaid Al-Fiqh: The lawful proverbs of Islamic laws by Kamali Hashim. The conversation of Qawaid Fiqhiyyah depends on the substance of this article. Qawaid Fiqhiyyah According to Kamali, Qawaid Fiqhiyyah is indispensable in formation of the Islamic law since they are a piece of the fundamental rules that structure the hidden components of fiqh rules (Kamali, 2009). Actually, Qawaid Fiqhiyyah are a vital par t of the fiqh leads and are appropriate in various cases beginning from every day decisions, for example, munakahat, exchange and proof among others. Since the Qawaid Fiqhiyyah bolsters the numerous minor fiqh rules, its nonappearance makes the decisions come up short on any significant ground since they would be inadequate with regards to the method of reasoning. As showed in Qawaid Fiqhiyyah, the intensions behind an activity structure the primary method of reasoning for making a decision about such a demonstration. Comparable to Islamic banking, any exchange ought to be adjusted to the aim of the gatherings in question (Kamali, 2009). Hence, the exchange will have an impact when its motivation is legitimately identified with the essential goal. The Islamic banks have applied Qawaid Fiqhiyyah in proclaiming their guidelines on client financing on the component of non-premium since it is mandatory to act so. This activity is anyway not educated by the straightforward demonstration of proceeding with a customary practice or attempting to offer defense inside the mudharabah. These activities are shared between the bank and the clients since the clients are the principle wellspring of the Rabb al mal (Kamali, 2009). The Qawaid Fiqhiyyah traces the terms and conditions for contract between the banks and the clients with the banks playing out the job of mudarib (Kamali, 2009). These agreements are extremely clear and explicit on the different commitments of each gathering in all possibility of present and future cooperation. The agreement additionally work on the exchange based and premium based financing under which the Islamic banks are required to initially gain the product mentioned by the customer before in the long run making it accessible to the client. Brilliantly, the agreement ought to be adjusted to the expectations and ought not work on the hardships that may generate any mischief in the course of action. This mischief ought to be expelled from the hid den traditions that structure the establishment of ruling.Advertising Looking for report on customary law? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The Qawaid Fiqhiyyah likewise characterizes the component of conviction as free of uncertainty in the Islamic financial framework. All things considered, Qawaid Fiqhiyyah characterizes the rules that a bank ought to follow on the off chance that there is question in issues that are contacting in the Sharia laws of banking (Kamali, 2009). At the end of the day, the realities of an understanding as built up in the laws must be respected until the gatherings can set up another conviction that inverts the past stand. Be that as it may, the new conviction must be pertinent to the fundamental laws of banking. All in all, Qawaid Fiqhiyyah characterizes a few understandings, agreements, and nature of administrations that Islamic banks provide for their clients. Brilliantly, these standards are c lear in the Islamic financial framework as fiqh leads in the munakahat and different exchanges. Reference Kamali, H. M. (2009). Qawaid Al-Fiqh: The legitimate adages of Islamic laws. Recovered from http://www.sunnah.org/fiqh/usul/Kamali_Qawaid_al-Fiqh.pdf This report on Qawaid Fiqhiyyah was composed and put together by client Abr1l to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Life After High School by Joyce Carol Oates Essay Example

Living day to day After High School by Joyce Carol Oates Paper In Joyce Carol Oates’s short story, Life After High School, the character’s wear veils to fit into the late 1950’s severe society that go with them all through the story. As the different character’s covers start to disentangle; Zach is focused on carrying on with a typical life that his veil unavoidably closes his reality. While Zach’s mental unsteadiness takes his life, his fixation spares Sunny and Tobias by expelling their shroud before it was past the point of no return. The primary character Zachary Graff, a commonplace unbalanced young person, exceeds expectations enormously in school, however Zach’s knowledge veils his psychological shakiness. He begins to look all starry eyed at the ideal, perfect, young lady in secondary school. As a general rule, Zachary adores his closest companion Tobias, however the requirements of the 1950’s critical society persuaded that Sunny would be the ideal decision to depict a hetero character. He carried on with a tangled life up until his demise, in the wake of being dismissed by both Sunny and Tobias, he felt just as death was his best way to opportunity. Zach possesses a 1956 Plymouth which is begrudged by many; this speaks to the manliness that Zachary needs. The incongruity is seen when the vehicle becomes Zach’s final resting place as opposed to communicating his sexuality. Zach communicates next to zero enthusiasm for young ladies other than Sunny. His colleagues recall him as practicall y standoffish, some even considered him a maverick. Zachary evaded sports yet claims to have a getting a kick out of the chance to golf which proposes that despite the fact that he needed ability in the game, it was acknowledged by his dad. We will compose a custom exposition test on Life After High School by Joyce Carol Oates explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Life After High School by Joyce Carol Oates explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Life After High School by Joyce Carol Oates explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Barbara â€Å"Sunny† Bushman, known as the mainstream, â€Å"too great to be true† Christian. She speaks to the ideal, All-American 1950’s young lady. Radiant can tell that Zach has gotten charmed by her by the manner in which he waits around the school excessively long just to drive her home. Bright, a passionate Christian, complimented by Zachary’s signals, tragically, realizes that she can not advise Zachary to get lost. It just isn't in her jargon subsequent to being given the ni Facing everyday life After High School by Joyce Carol Oates Essay Example Facing everyday life After High School by Joyce Carol Oates Paper In Joyce Carol Oates’s short story, Life After High School, the character’s wear covers to fit into the late 1950’s severe society that go with them all through the story. As the different character’s veils start to disentangle; Zach is focused on carrying on with a typical life that his cover unavoidably closes his reality. While Zach’s mental flimsiness takes his life, his fixation spares Sunny and Tobias by evacuating their shroud before it was past the point of no return. The primary character Zachary Graff, a run of the mill clumsy youngster, exceeds expectations significantly in school, yet Zach’s knowledge covers his psychological precariousness. He begins to look all starry eyed at the ideal, perfect, young lady in secondary school. In all actuality, Zachary cherishes his closest companion Tobias, yet the limitations of the 1950’s critical society persuaded that Sunny would be the ideal decision to depict a hetero character. He carried on with a tangled life up until his passing, in the wake of being dismissed by both Sunny and Tobias, he felt just as death was his best way to opportunity. Zach claims a 1956 Plymouth which is begrudged by many; this speaks to the manliness that Zachary needs. The incongruity is seen when the vehicle becomes Zach’s final resting place as opposed to communicating his sexuality. Zach communicates practically no enthusiasm for young ladies other than Sunny. His cohorts recollect him as practically introverted, some even considered him a maverick. Zachary avoided sports however claims to have a getting a kick out of the chance to golf which proposes that despite the fact that he needed ability in the game, it was acknowledged by his dad. We will compose a custom paper test on Life After High School by Joyce Carol Oates explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Life After High School by Joyce Carol Oates explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Life After High School by Joyce Carol Oates explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Barbara â€Å"Sunny† Bushman, known as the mainstream, â€Å"too great to be true† Christian. She speaks to the ideal, All-American 1950’s young lady. Bright can tell that Zach has gotten charmed by her by the manner in which he waits around the school excessively long just to drive her home. Bright, a passionate Christian, complimented by Zachary’s motions, shockingly, realizes that she can not advise Zachary to get lost. It basically isn't in her jargon in the wake of being given the ni

The Jungle and Figurative Language - Literature Essay Samples

Throughout history, there have been books that shocked the world and turned many ideals upside down. Upton Sinclair’s 1906 novel, The Jungle, was one of these cases. It sent a shiver down typical Americans’ spines when the author described the horrendous working and living conditions of the factory workers of that time. The story follows a group of twelve, immigrating from Lithuania, and their experiences in Industrial Revolution era Chicago with a primary focus on Jurgis. The book rather quickly reveals the falsehood of the promises the United States gave to all who crossed Lady Liberty, saying one can start from the bottom, then make millions through hard work. How the country once called the greatest in the world, shattered thousands, perhaps millions, of souls. Though the group starts off as happy to be in a big city where jobs were supposedly plentiful; by the end of the book, the majority of the group is dead, with the remaining few broke, basically on the streets . Their spirit is shattered and left to rot like so many before them. While the book did not bring much change to the conditions workers labored in til several decades after it was published, but it still had an impact on Americans through the language of the book. Figurative language was used extensively throughout the book and played a big role in conjuring up images of the conditions the characters were in. In the book The Jungle, the author, Upton Sinclair, uses figurative language to convey his image of atrocious conditions, both weather wise and the way workers were treated. With the use of the figurative language technique personification, Sinclair is able to describe just how terrible the weather conditions were for workers. The cold of winter was the main type of weather Sinclair personified, describing how the family, â€Å"would have some frightful experiences with the cold† (Chapter 7), foreshadowing as well that the cold was not done tormenting the family. A way the author makes the cold seem malevolent is making it sound like a creeping, haunting figure. This can be seen in Chapter 7 when Sinclair describes the cold as something the family, â€Å"could feelas it crept in through the cracks, reaching out from them with its icy, death-dealing fingers†. The character’s reactions to the cold are also a driving way of making the weather seem like a monster. Stanislovas, one of the character’s, Teta Elzbieta, sons, feared the cold greatly. Sinclair describes how the young boy, â€Å"conceived a terror of the cold that was a lmost a mania† (Chapter 7). By personifying the cold, the reader begins to think of the weather as an autonomous being that only wishes to do bad to those around it and to stop the characters from getting to work, their only source of income. Sinclair also uses several forms of figurative language to describe the work environment the characters are in. Imagery is used to encompass the book, making the environment the character’s suffer in like a giant slaughterhouse. Chapter 3 describes the process of how hogs in the local slaughterhouse are made into pork, â€Å"the stream of animal was continuous; it was quite uncanny to watch them, pressing on to their fate, all unsuspicious a very river of deaththe hogs went up (the chutes) by the power of their own legs, and then their weight carried them back through all the processes necessary to make them into pork†. This can be greatly alluded to the cycle many workers went through in this era. Many come to big cities to find better paying work, not knowing the consequences ahead of them. The hogs going up the chute with their own power can be compared to people coming to the factories in the cities of their own freewill, again, not knowing that they will be chewed up and spit out, only to have people similar to them take their place, creating an endless cycle. The way the slaughterhouse uses every single part of a hog, â€Å"no tiniest particle of organic matter was wasted† (Chapter 3) also alludes to how the workforce uses every part of the worker, not leaving any spot of the worker untouched or unused. By comparing the rather questionable techniques the slaughterhouse in the book uses to the conditions people are treated in. The Jungle by Upton Sinclair uses quite a bit figurative language to get his point across that workers all over the United States suffered from the weather conditions and how the workers were treated. Sinclair personifies the cold to make it seem like a monster that c hased the characters down, showing no mercy to anyone. He also greatly uses allusion to make the way workers are treated seem like the process the slaughterhouse uses on its hogs. With the use of figurative language, the reader can get some incline of the horrific conditions work in. The book continues to send shivers down readers’ spines despite it being over a hundred years old, reminding us of the sins our country committed to those who only wished for a better life. The Jungle by Upton Sinclair uses quite a bit figurative language to get his point across that workers all over the United States suffered from the weather conditions and how the workers were treated. Sinclair personifies the cold to make it seem like a monster that chased the characters down, showing no mercy to anyone. He also greatly uses allusion to make the way workers are treated seem like the process the slaughterhouse uses on its hogs. With the use of figurative language, the reader can get some incline of the horrific conditions work in. The book continues to send shivers down readers’ spines despite it being over a hundred years old, reminding us of the sins our country committed to those who only wished for a better life.

Beyond the Divide Book Report Essay - 828 Words

Book Report BEYOND THE DIVIDE By: Kathryn Lasky The reason I chose this book is because it is about a different culture and a different life than of anyone I know. Beyond the Divide is about a young Amish girl who felt suffocated living in the Amish community. Meribah Simon had grown up in the Amish community and the strict rules of the community felt like walls closing in around her. Her father had been shunned by the elders of the community and when Meribah found out that her father was leaving to join the gold rush she decided to go with him. On the trip to California there were many good times and just as many bad; if not more. On the journey she and her father were traveling with a group of people that were going to†¦show more content†¦When some time had passed Meribah’s father had gotten a wound from helping someone fix something. When their wagon got broken down they could not go on any further and the families with them did not want to take her father but they agreed to take her. She loved her father dearly and would not let him be left behind. The greed for gold caused many of the people to leave behind many of the ot hers in the group for the sake of getting to the gold as soon as possible. I can’t say that I wouldn’t have been a better person than that because I have never been in such a situation. I only hope that my choices would be different and greed would be overcome with love and the choice to stay and help a human being in need. The determination to survive was greater than just giving up and dying. Meribah and her father were left behind to fend for themselves. The cold had come and it was her job to keep her and her father alive because her father was ill and could not help. She went out and hunted for things to build a little wagon on her own. There were many things others had thrown out so there were many things to choose from. I think that when faced with tough situations a person will somehow get through if they have the determination. Sometimes when I have to do something and there is no one to help or do it for me I feel as if I have that responsibility and I do wha t I have to do. Many changes cameShow MoreRelatedNew Modern Inventions Of The United States1038 Words   |  5 Pages Digital Divide Can you imagine yourself not knowing the word â€Å"internet†? How about not having a cell phone or a computer for the rest of your life? Not everyone, globally, has touch a phone or laptop. Many poor families or poor countries are not able to get a computer and have access to the Internet. New modern inventions are always wanted in the United States, but globally having a background of a low poor class affects the use of technology, and learning style. Professors Eastin,Read MorePolarization Is Increasing. Good Or Bad, The Electorate1535 Words   |  7 Pagesin the New Deal era (p. 16). Voters are grouping by philosophy and philosophy is sometimes either or, unlike most economic plans, so polarization is more likely to occur. Beyond the philosophical differences of the two parties there is a layer of racial tension that adds to the polarity (especially in the age of Obama and beyond). With more nonwhite voters post-Civil Rights there was more push for politicians to work for people other than whites. This made whites worried that other groups have tooRead MoreBehavior and Classroom Reward System713 Words   |  3 Pagescost, usage, geographic location, culture, religion and social economic status; this is called the digital divide. When sending homework home, such as research, computer work and assignments this can be a real issue for teachers. 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His only true solace comes from the discovery of those who share his gift of the addiction to knowledge and that, is whereRead MoreEssay on The Segregation of Gender: Digital Divide1788 Words   |  8 Pagesthe factor of segregation is no longer based on the discrimination of race, but rather the knowledge of digital capabilities. The development of technology and its advancement separates many individuals through its availability. The term â€Å"digital divide† represents the increase in the gap between those who have technology readily available to them and those who do not have access to computers and Internet usage. The lack of access to these technologies and the lack of understanding the digital capabilitiesRead MoreIpads in the Primary Classroom1042 Words   |  4 Pagespedagogy. (Sheppard, 2011) McKenna (2012) suggests that the internet is as common a school fixture as lockers and library books. Additionally schoolwork is one of the most common activities performed online. One of the motivators for schools to adopt iPads was the ability to use interactive textbooks. The portability of the iPad made it not only easier to carry than several text books, but easier to use. The other motivator to iPads and digital textbooks is that the interactive features and capabilitiesRead MoreThe Differences Between U.s. And Turkey Essay867 Words   |  4 Pagesraised the same way? Diversity is needed, not to divide countries, but to build upon strengths and improve on weakness. Accordi ng to Forbes’, it’s stated that if leaders are seeking to build and manage global teams that can work together, they need to understand not just how people from their own cultures view people from elsewhere, but also how those of different cultures perceive each other.1 The United States (U.S.) is no different by looking beyond the bordering bodies of water. The U.S. is recognizedRead MoreSolid Waste1410 Words   |  6 Pagesexercise and share their sense of â€Å"Mission to Transform and Beyond Borders,† and their four core values of COMPETENCE, CREATIVITY, SOCIAL INVOLVEMENT and CHRISTIAN SPIRIT. Students are expected to apply and employ their knowledge, skills, and attitude to ensure the success of the project. * It is hoped that this exposure of the students will help enrich their professional development, and their Louisian Mission to Transform beyond Borders through Academic Excellence and Missionary Faith. Read MoreThe, Flourish, By Martin E.p1289 Words   |  6 Pagesdecided to read the entire book (349 pages) titled, Flourish, by Martin E.P. Seligman. He sectioned his book into two parts, â€Å"A New Positive Psychology† and â€Å"The Ways to Flourish.† The first part of the book, Seligman discusses his journey to discover the concept of â€Å"positive psychology.† A man who was a part of an anonymous foundation contacted him and presented Seligman with hefty funds for an opportunity of a lifetime—to study and research any subject he wishes and report on it. He chose the topicRead MoreAnalysis Of Giles Macdonogh s After The Reich1457 Words   |  6 PagesWorld War II in Europe finally brought peace back to the ravaged continent. However, as MacDonogh is able to convincingly examine and prove, the end of the war was just the beginning of suffering for millions of Germans spread across Europe. In the book, he sets out to offer a comprehensive view of what happened to the German people when the tables had turned, where they now found themselves defeated and under Allied occupation. In the title, he includes â€Å"The Brutal History†, and the author is able

The Similarities Between Classical Music and Ellin Essay Example For Students

The Similarities Between Classical Music and Ellin Essay gtons JazzOne of the greatest tragedies in the 20th century can be seen in the debasing of the Jazz genre as a unworthy equal to its predecessor, European Classical music. This can be seen in various statements about Jazz, such as Boris Gibalin commit, The Jazz Mania has taken on the character of a lingering illness and must be cured by means of forceful intervention.1 This conflict can be traced through out the history of Jazz, as Classical composers have relatively disregarded this new type of music. Before Duke Ellingtons Cotton Club performances, Jazz play on the radio was delegated for late night audience only. This sub-culture treatment has led many critics to disregard the Jazz movement as a dance craze, or unsuccessful recreations of Classical pieces. This slandering of Jazz has not only created a false image of the music, but it has also lead to a full disconnection between the two genres. It is for this reason that I propose in my paper to show the relationship between thes e two musical categories. My hopes in demonstrating these similarities is to disassemble the schism of ignorance built between the two, and place both Jazz and Classical music on equal footing. Critics of Jazz have always perpetuated this schism by utilizing the reasoning behind Jazz, that of it being a free form interpretation, to question the legitimacy of calling a Jazz leader a composer. For how can one be styled as a proper composer and still remain true to the Traditional Jazz concepts? The classic composer has at their disposal highly skilled musicians who are trained to work within professional bodies, such as a symphony orchestra or string quartet, and who then relies on the efficiency of these professionally trained bodies to interpret his scores as he sees fit. On the surface this appears to run contradictory to the Jazz composer whom, Has to write for specific combinations which do not exist until he brings them into being, and to rely on highly individual executants who se personal style must be blended together to give expression to his own ideas withoutlosing their individuality.2 Yet to interpret this blending of highly individualistic sounds as proof of a schism between this and the rigidly structured Classical composer is a false impression. This fallacy can be attributed to overemphasizing the sporadic and improvisational aspects of Jazz and refusing to address the simplistic question of how much room is there for personal interpretation within the context of composed writing? Complete artistic improvisational is only accomplished by the single performer, but Yet the moment a group or a collective improvisational steps in some relatively simple and more or less inflexible convention becomes essential if mere chaos is to be kept at bay.3 This is why Duke Ellingtons Orchestra played such an integrate role in his development of musical scores. It is here that we see the originality of Duke Ellington, for in his tailoring a piece around the perfo rmer, he created the impression of pure interpretations within the framework of structure. As Duke once said, Another theory they hold is that there is such thing as a unadulterated improvisation without any preparation or anticipation. It is my firm belief that there has never been anyone who has blown even two bars worth listening to who didnt have some idea what he was going to play, before he started4 This is an important aspect to bear in mind for this argument, for the mistake that Classical critics make is this distortion of the improvisational aspect to such extremes that one would believe that no compositional writing takes place. While obviously some improvisation happens in Jazz assembles, it is not that extreme, and in Ellingtons case this improvisation of certain musicians was actually written in the piece. Ellington work is centered on the interplay between written and improvised music.5 As one can see both types of composers utilize their musicians to express theyre g iven message and while it is through this utilization that subtle differences arise, it is hardly enough to claim this schism. To most people the infusion of African tonality into Duke Ellingtons music to create Negro art, questions the connection between European music and Jazz. Here Constant Lambert responds to this. If anyone doubts the essential element of European sophistication in Jazz, it is a simple matter for his to compare a typical piece of Jazz, such as Duke Ellington Swampy River, first with a lyric by Grieg and then with a record of African music. It must be clear to even the most prejudiced listener that apart from a few rhythmical peculiarities the Ellington piece has far more in common with the music of Grieg6One must understand that even when Duke infused the two tonalities of music; he still was obligated to work within guidelines of the European Harmonic tradition.7 Yet by him keeping with this tradition he is not obligated to write music in the form of previous composers such as Stravinsky, Mozart, or Bach, for to do that would delegate Ellingtons music as a duplicate work. Here is the contradiction, for no Classical composer has ever been chastise for creativity in their sound, and yet how do you explain the criticism of Ellingtons work? The intentional fusing of African and E uropean tonality is nothing more than a continuation of numerous inventive techniques used by musicians as seen in the changing sounds and techniques of Classical music over time? Thus to criticize Duke for his originality one would also have to condemn original composers such as Debussy, whos use of the whole-tone scale, instead of the traditional scale of Western music, allowed him to achieved a new nuances of mood and expression. Music is a universal aspect in which the inherit purpose of composing is expression. In Don Giovanni Mozart treats the interplay of social and sexual tensions with keen insight into human character that transcends the comic framework, just as Die Zauberflte (1791) transcends, with its elements of ritual and allegory about human harmony and enlightenment, the world of the Viennese popular theatre from which it springs8 As one can see this expression of the artist is relevant to Classical music, but can the same be said about Jazz? Some critics explain Jaz z is nothing more than entertainment, and yet in this declaration these critics overlook the implication of the music. The purpose of Jazz is to express the conditions of the time, and for a critic to denote that the music cannot do so is not only ridicules but logically incorrect. First of all, who knows more about an artists music than the said artist? We know that Don Giovanni has meaning to it because of the authors intended purpose, thus for Duke Ellingtons music to have the same type of meaning he must state it, and for which he does. Book Report - 'The Terminal Man' by Crichton EssayQuestion is always being asked whether Jazz music will ever be accepted seriously. I think so; and it has to be accepted as serious music because it is the only type which describes this ageif serious music is supposed to be descriptive of a period, then Jazz will have to be used to describe this, the Jazz age. Since I think Jazz is serious thing, I must be serious in my choice of song titles.9Thus one can see the purpose of Ellingtons music is to describe the era in which he lives in, very similar to the Classical era composers and the Romantic era composers. In response to the enjoyably of Ellingtons music, I admit that Ellingtons music has melody in which patrons danced to, but the dance-ability of the music is not inherent but rather an interpretation by the targeted audience. As Duke once indicated, No notes represent swing. You cant write swing because swing is the emotional element in the audience.10 The dance-ability of Jazz cannot be used as a distinguishing character, because one can always point to ballet, the waltz, or other manners of dance perpetuated against the backdrop of classic music. Last, large amount of spectators not only dance to Classical music but attend concert halls to listen to their performer, is this critic also indicating that in hearing Classical music one does not find enjoyment? As one author indicates, Like Mozart he, (referring to Duke Ellington) wrote music specifically designed for dance and concert and, again like Mozart, fudged the distinction between the two by the originality and consistency of his vision.11 Thus as one can see that both Jazz and Classical music are reflection of their artists ideals and social conditions, while also consisting of an enjoyable element to their audience. In this ongoing analysis between the similarities of Ellington and Classical music, one must bear in mind the fundamental composition of all music. The basic elements found in the composition of all musical sound is melody, harmony, tone color, texture, rhythm, and form. While all music is created through combining these elements, the unique sound of a specific musical genre is dependent upon the proportion ratio of the mixture.12 As one can see the originality of Jazz rests not in the creation of new elements, but rather with their unique utilization. An example of this can be seen in the accenting of rhythm in Jazz music thus leading some critics to refer it as rhythmic music. In all honesty Jazz is neither more or less rhythmic than any other types of music, it just simply uses rhythm in a different manner.13 One of the clearest examples between of this link that I have been refereeing to can be seen in Ellingtons relationship with Delius. Yet Before I make the comparison between Ellingtons Jazz and Deliuss European impressionism and lyrical romanticism, a note must be made. I am in no way inferring that either composer played an integrate part in the development of the others style. Ellingtons sensitive impressionism shows considerable development before his actual encounter with Delius, and there is little proof that Ellingtons style would have changed if he had not even encountered Delius work. The real connection between these two is in the way they both utilize the impressionist technique in their music. Delius close adherence to the impressionist view can be seen in his focus on the mood or emotion stimulated by a scene. Ellingtons focus on reactions to events indicates how both composers place the personality of themselves at the center of their piece. On a more subtle scale, it is well known that Delius was an admirer of early minstrel shows of the 19th century.14 These shows were the only theatrical medium in which gifted blacks performers of the pe riod could support themselves and play their music. In them we see the employment of great blues singers such as Ma Rainey and Bessie Smith. Yet contrary to their own propaganda, minstrel shows musical repertoire has an only quasi-black influenced, not the full integration that is often portrayed.15 The connection of this music can also be seen as the embracing of the African slave culture, while the extent of this embracement is arbitrary, the influence is still there. Yet like Gershwin this employment of the African tonality is not as pronounced in Delius, and yet the concept still advocates an unseen bridge between Classical and Ellington. While on the surface it may appear that the influence that ragtime played on Jazz has no relevance in this comparative analysis, the truth is ragtime is very much European. While it is common knowledge that European marching bands had immense influence on the development of ragtime,16 I have decided to focus on the role of syncopation rhythm. T his is made up of two essential elements, first in the placement of stress on a weak beat, and the second is the creation of a strong impulse on a subdivision of a beat, called an in-between beat. Now weak beats and in-between beets are also known collectively as off beats, hence the rationale on why syncopated rhythm is referred to as a offbeat rhythm. Yet the important factor to remember is, musicians have always employed this type of rhythm as a stylistic method, with the only differential aspect in regards to rag time is the employment on a large-scale basis. Yet to the regard of many critics, a full composition cannot be based solely on this rhyme, thus only difference in the ragtime implications and that of Classical music is the extent of the utilization. Now that we have made the connection between ragtime and Classical the question is now asked, does such a relationship exist for Ellington? If one wanted to see the contribution of ragtime on Ellington, all they had to do wa s look at his first piece ever composed, Soda Fountain Rag. Ellingtons early life was spent in the company of the great ragtime pianist whose impact on him as a musician is unfounded. As Ellington himself indicated, Those ragtime pianists sounded so good to me, and they looked so good! Particularly when they flashed their left hands.17 As one can see, while syncopated rhythm is an integral aspect of Jazz, it is in no way limited only to this musical category. From Bach to Mozart, Beethoven and even Tchaikovsyky employed it as a stylistic feature in their pieces. In conclusion, one can see the shared characteristics of the two musical styles. Yet I find myself pressing again the reasoning for this paper, for I must submit that I am in no way declaring that Classical music equates Jazz. The two musical categories are different in numerous ways, but one must wonder does this difference justify the mistreatment of Jazz. Throughout history great innovations have been created not thought the passive means, but through the torrent fires of dissent. Classical music has born the scars of numerous dissenting musicians, all of who now stands as pinnacles of their craft. Yet now we have arrived at a time in which this reverent originality has become cause for scorn, and it is this debasement that I am addressing. By showing the similarities of the two genres, I had hoped in quenching this distaste for Jazz. This musical elitism that is being perpetuated can lead only to a disastrous finale for all who engage in it. Duke Ellington has it right when he stated, There are only two types of music, good music and the rest.18

Marketing Strategy

Executive summary The basis of this report is information on the shoes used by trainees to achieve success of maintaining personal fitness. The report involves evaluating the marketing strategy used by Guangzhou Kala health shoes Technology Company Limited in China.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More It suggests solutions for ensuring development and improvement of the company. The purpose of this report is to investigate and analyze the marketing strategy using marketing tools and techniques, SWOT analyzes, market segmentation and positioning, competitors performance and marketing mix of the company. It will also recommend the changes in marketing strategy to be made by the firm to improve the competitive position of the firm in the industry. It also shows the benefits of marketing tactics and strategies of other successful organizations. Introduction Gang Li u owns Guangzhou Kala health shoes Technology Company Limited. The company specializes in the manufacture, retailing and distributor of height increasing shoes, massage slipper, healthy slipper and sandal boots in its main markets in North America, Eastern Europe and South East Asia among others worldwide (Made in china, 2011, par.1). The company has more than 1000 employees specialized in research, development, production and marketing of health shoes. It has been in the market for over 10 years with the brand names of Nike, Reebok, Puma, Adidas and K-Swiss. It has 180 stores in china (Venture navigator 2010, par.1). Current Strategies The company has been offering its products or services to the market for ten years. The analyst had to ensure that the company had already established its own market internationally and had the capability of surviving in the market. The marketing strategy evaluation and analysis suggests the ideal progress of the company and recommendations are to im prove the company’s performance and competitiveness.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their volume of annual sales had improved drastically given increased product distribution hence evidence that it will continue penetrating into the market and make more profits (Made in china, 2011, par.1). Objectives of the Company The firm has various objectives including provision of quality products and services that attract and maintain more customers from their competitors by satisfying and ensuring their customers hence maintaining the relationship and meeting expectations. The company aims at using technology and innovation that improves modern enterprise management systems by developing unique products and services and increasing customer awareness. Lastly, it aims at establishing people-oriented concepts by learning and understanding customer needs and while increasing its value (Made in china, 2011, par.1). Situational Analysis.  Pestle Analysis.  Political factors The company’s location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country. There is a lot of corruption and collapse of the government representatives to the laws and regulations set by the government. The government representatives unite with the criminals to cause crimes to the expatriates and property thus limiting growth and development of the company. There is no transparency in the government laws and regulations forcing the company to be alert on the laws and regulations surrounding the company and to learn from the experience of other companies to avoid additional operational costs especially in research. The government imposes restrictions on exports and imports using measures such as high taxation on smuggled goods to protect business investments. The count ry experiences frequent natural disasters leading to losses whenever the company is affected.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More Economic factors People in modern areas have a higher disposable income than those in the rural areas limiting the market share of the company to the urban centre. Unequal GDP and development in the country reduces the development and growth of the company operations due to low turnover and revenue. The prices of goods and services are very high due to increased costs of transportation and raw materials. The national income comes from high taxation of businesses because most of the people in the country face financial hardships and are unable to generate enough revenue to cater for the government expenditure. Social-cultural factors There is high rural-urban migration leading to high unemployment and insecurity in urban areas in Chi na. The workers are unpaid for their services and refute free labor unions and channels of appeal. These problems have led to frequent protests and demonstrations in urban areas disrupting business operations. The country has a big gap between the rich and the poor resulting to a wide gap in education and living standards. There are high-income earners in the country who have the potential of purchasing goods without financial limitations. The country has a variety of customs and beliefs that are essential for the growth of the company. Increased insecurity in the country limits foreign investors thus reducing competition in the market. Technological Factors The country is facing difficulties of water and power shortages. Power rationing measures occur when there is high demand for products and services thus minimizing utilization of production resources. The low level of education limits technology development in the country. Only the few educated are able to carry out technical ac tivities. SWOT Analysis Strengths The company motivates its workers by paying their salaries fairly and as required. It produces a variety of unique and quality personal fitness shoes that are affordable by all classes of people.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has created good reputation in the country and internationally due to its good relationship between the consumers, other companies, and the local government safeguarding its image during disputes and marketing activities. The company is able to hire qualified and skilled employees. It has 1000 expertise in investigation, improvement and invention of its products and services. The company has a total annual sales volume of US$ 50 to 100million and an export percentage of 61% to 70% (Made in china, 2011, par.1). Weaknesses Guangzhou Kala health shoes Technology Company Ltd is able to produce only height increasing shoes, massage slippers, healthy slippers, and sandal boots hence the need to innovate more brands to meet customer needs and wants (Made in china, 2011, par.1). Opportunities The company can easily grow due to its market establishment in developed countries such as the North America. Its brand names are famous and prosperous among many nations thus enhancing its brand im age. The restrictions of the government laws on smuggling goods gives the company an advantage over its competitors since its quality of products and services maintains. There is increased need for personal fitness globally hence; the company has a greater chance of improving its profits (Made in china, 2011, par.1). Threats The poor economic status of the country and the high taxation of revenue by the government reduce the company’s profits and capabilities. There is increased competition from other personal fitness shoes producers in the world by producing better products and services and establishing dominant markets for example, the Reebok Company (Made in china, 2011, par.1). Differential advantage/competitive edge (USP) The company produces unique and quality products that differentiate the company products and services from its competitors. Their products are very important in personal fitness trainer’s institutions since they reflect a lot in customer benefits . Its efforts to understand consumer needs and wants of personal fitness globally has generated a bigger market share and advanced the profits of the company (Made in china, 2011, par.1). Segmentation targeting and Positioning (STP) Segmentation Segmentation divides the company’s target markets into different sectors. Segmentation is important to the company to improve its profits and market strategies by understanding their customer needs that attract and maintain them from the company’s competitors. The company’s establishment and progress has majored on behavioral and geographic segmentation (Doole, 2008, p.197). Behavioral Segmentation A good example for this form is a case in which customers make purchases based on the benefits they get from the product, level of usage of the product, level of loyalty, user status and level of their readiness to purchase (Doole, 2008, p.198). The company has discovered the rising need and demand for personal fitness in many countries due to the increased health problems and activities. They used shoes since personal fitness shoes are much different from the normal unhealthy shoes. This has led to the increase in their penetration in the market since the consumers are willing to buy the shoes at any cost and time. The personal fitness trainers also advise their customers on the shoes to use to keep fit (Dance, 2009, par.1). Geographic Segmentation The company has its main markets in North America, Eastern Europe, South East Asia, Africa and Mid East Asia. This segmentation has enabled the company to develop appropriate marketing strategies and decisions regarding its brands and multinational business progress. It has established 180 stores in China (Made in china, 2011, para.2). Positioning The idea of positioning is relates to the way consumers perceive and evaluate products and services. Consumers rank the features and attributes of the product against those of the competitors. The company’s a bility to identify the need for shoes personal fitness has enabled the company to be different from its competitors. The company uses shoes to attract consumers who seek personal training and making them get comfort and the necessary fitness they need. This has enabled the company to attract and maintain their own customers and that of competitors through the benefits derived from the product. The company has established international markets that are in developed countries enabling the company to maximize its profits. This has enabled the company to increase its total sales volume drastically (Made in china, 2011, par.2). Marketing Objectives and Goals (SMART) The company aims at enlarging its market worldwide by ensuring accessibility to products and communication. It evaluates and analyzes its markets to reflect on the changes necessary in the business. Individual branding differentiates their products through creating a products image and unique identity. This helps to distingui sh its products from that of the competitors. The company keeps on evaluating and understanding the government laws and regulations to make investment decisions to avoid disagreements during their market operations. This helps the company to reduce unnecessary costs on losses. The company wants to increase awareness of its products through advertisement and public relations. It started with trade shows in the end of October to the beginning of November 2011. Marketing Strategies and Programmes (4P’s) Marketing mix designs to respond to the cultural diversity and complexity resulting from the marketing environment. Due to the challenges experienced and threats of perception as a less competitive producer, the marketer requires creating a program that registers the maximum possible impact in its target markets (Doole 2008, p.187) Price The company uses variable pricing and promotional pricing. The variable pricing helps the organization to set prices according to the level of d emand and quality of the product. Since the product is for leisure, the prices are slightly higher than prices of other essential products due to the high demand and lower than the price of competitors due to the sensitivity of market. Promotional pricing is a technical pricing reduction process used by the company to give discounts, special offers, vouchers, pay later and interest free credit to their customers. This company is determined to maximize its current profits to grow globally, maintain price leadership to compete effectively with competitors in the market to ensure its survival and penetration into the global market (Made in china, 2011, par.3). Product The product’s quality has attracted the attention of consumers. Due to the increased competition in the market for personal fitness shoes, the company has taken into consideration creating unique and quality products. The company responds to the customer needs and preferences by designing height-increasing shoes to be used for personal fitness training. The customers have responded by increasing their purchase of the products as indicated by the increase in the total annual sales volume (Made in china, 2011, par.3). Place The company exports more than 60% of its products making it an international company. This makes decisions more complex for the company hence demands for more coordination of the flow of goods and raw materials across the target markets to ensure superior customer service in foreign and local markets. The company has reporting offices, foreign branches and retailers to ensure control of its markets (Made in china, 2011, par.3). Promotions The company attends to diverse issues that affect effective communication about its brands in foreign and local markets. The company understands legal and segmentation constraints in its target markets to make promotion decisions. The company uses promotional tools such as giving out toys as gifts and research on the progress of the company . They use techniques such as trade shows, website promotions, email marketing, press releases, and newsletters for example, â€Å"The New York Times† (Marketing Find, 2005, para.1). Conclusion The company has tried to penetrate the market quickly since it has only ten tears since its establishment and has managed to be a global corporation. Its products are essential to the society in helping its consumers keep fit. Health benefits are one of the most important things in consumers hence the company has higher chances of greater market share in the future. The poor economic status of China has encouraged the company to seek international markets in order to improve its profit. The company uses a uniform global focus for all its markets to attain a global market perception and image irrespective of the origin of the product. Recommendations The company should make minor adjustments on the packaging and labeling of its products to cater for the diversity of languages, culture a nd climate. The company should focus on producing and availing its products to the target market to attract and maintain more customers from its competitors. The company should conduct frequent and effective evaluation and analysis of their target market segments in order to make informed decisions on productivity and operations in the markets (Ferrel, 2008, p.311). The company should also understand the right mode of entry to use while venturing into foreign and local market in order to determine the amount of control they have on those markets. This would enable the company to focus on its SWOT analysis to create a superior advantage over its market and competitors (Bennett, 2002, p. 194). The company should approach its target markets in a gradual manner to reduce the risks of losses and increase its knowledge and performance of the target markets. The company should analyze its marketing mix to facilitate effective participation in the target markets to ensure survival and susta inability in the local and foreign market (Hoffman, 2008, p. 3). Marketers should be in a position to face the challenges of ensuring high levels of competitiveness in the foreign markets. This pressure for globalization presents an image of a highly globalized producer. While confronting these challenges, the marketer increases the knowledge and understanding of the target market enabling the firm to create marketing programs and plans of the local cultural conditions that shape the needs and wants of their customers (Haasen, 2003, p. 26). The company should be careful in allocating part of its budgets to ensure all its activities compete effectively to avoid loosing its customers to the competitors. The product marks the starting point of the procedures of the business hence it should reflect the customers’ expectations and be able to attract the attention of customers in the market. The company should use vivid advertisement to create awareness to reach a vast number of pe ople at the same time. This helps to boost customer turnover very fast if communication is good and effective. The employees of the firm should get involved in creation of effective marketing programs to enable them understand their roles within the marketing process (Kotler, 2008, p.29). The marketing programs should include motivation, coordination, education, and communication of the company’s employees. The company should focus on the key elements of the exchange process to create customer satisfaction, the organization and even the society. This helps to bring out the desired objectives and determine the implementation of the trading programs by enhancing the knowledge of the company’s products or services mix, increasing the pride of the company’s products and services, creating awareness of the opportunities for new products and services and business development, and helps improve the company’s marketing skills (Turner, 2003, p.105). It is importan t that the company embrace control and consistency in its markets to ensure successful programs, for example, successful promotional programs achieves because of an integrated marketing programs and definition of marketing and communication objectives (Barker, 2005, p.183). The marketer should understand the cultural expectations of their customers to allow them to adapt quickly to the product characteristics. The company should maintain and improve its technology and innovation to ensure it keeps pace with the changes and demands of its customers. It is important for marketing managers to understand different customer attitudes towards price and perception of quality in determining price levels. This is because consumers rely heavily on price to make judgment on quality of a product or service when they have little or no information about the product (Hoffman. 2007, p. 2). The company should pass promotional messages frequently to inform, educate, and remind customers of their prod ucts and services. The marketers should analyze the information from the market and evaluate each marketing mix element with a view of indicating the relevant areas where adjustments are required. Marketers are keen at this stage to utilize resources to attain the maximum favorable impact within the specified periods (Hoffman, 2008, p. 2). References Barker, R. 2005, Integrated organizational communication, London: Juta and Company Limited, p.183. Bennett, R. 2002, International marketing: strategy planning, market entry implementation, New York: Kogan Page Publishers, p. 194. Dance, 2009, Adult dance fitness and performing arts. Dance 101, Atlanta. Web. Doole, I. 2008, International marketing strategy: analysis, development and implementation, Dublin City: Cengage Learning EMEA. p. 187. Ferrel, O. 2008, Marketing strategy, New York: Cengage Learning. p. 311. Haasen, A. 2003, New corporate cultures that motivate, Westport: Greenwood Publishing Group. p. 26. Hoffman, S. 2007, How Do Motivation and Leadership Affect the Corporate Culture of Multinational Firms, Black Rock City: GRIN Verlag. p. 2. Hoffman, S. 2008, Are the four p’s of international marketing of equal importance to all firms. What factors might cause some to more or less important than others: a short article, Black Rock City: GRIN Verlag. p. 2, 3. Kotler, P. 2011, Marketing insights from A to Z: 80 concepts every manager needs to know, New York: John Wiley and sons, p. 26, 29. Made in china, 2011, Connecting buyers with china suppliers, Focus Technology Company Limited, Oklahoma City. Web. Marketing Find, 2005, Web marketing promotional tools and techniques. Marketing Find Inc, Oklahoma City. Web. Turner, P. 2003, Organizational communication: the role of the HR professional, Birmingham: CIPD Publishing. p. 105. Venture navigator, 2010, Individual branding, The Business Edge Consortium, Kansas City. Web. This assessment on Marketing Strategy was written and submitted by user Olivia Watkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Strategy